Why We Let Ourselves Do Mediocre Work
by
I regularly speak with architects who would really love to do a Living Building Challenge project, or net-zero, or another progressive project. All they are waiting for is a client to ask for it. So here we remain, stuck in a self-fulfilling pattern that looks a bit like this.
During interview: “Let’s not scare them away… we’ll make advanced sustainable strategies optional.”
During Schematic Design: “It’s too busy right now to talk sustainability.”