Green Education

I'd like to ask if anyone can share success stories of how they successfully educated tenants about 'What is LEED.' I am finding that in existing buildings, even though we held lunch and learns with tenant reps, e-mailed surveys (for transportation and thermal comfort), posted sings, and hung a plaque-tenants still have no idea why they should care or can explain what LEED means to them. What am I missing? We are considering 'desk drops' (janitorial dropping a flyer on every desk during their nightly cleaning) with a small fact sheet--but I hesitant to print hundreds of flyers. I've downloaded the USGB press kit, but it's too wordy for the average, casual user, ie. tenant who doesn't think about their building. It's kind of like the plaque necessitates a 'please take one' flyer about why this Gold plaque is so special. The property managers and owners feel a little frustration that we work so hard to achieve certification, and it falls on dead ears. thanks for sharing :)