Work with occupants to ensure the program’s success. Communicate about the program and its benefits—communicating about the health benefits of organic food in particular may help occupants feel that their company or building owner cares for their wellbeing. On the other hand, occupants who are unaccustomed to local or organic food may need to adjust their expectations—for example, to expect imperfect-looking produce or seasonal variations in what foods may be available. Get building occupants on board with new products.