USA Today Story on LEED Misses the Mark
Casting LEED as a tool used by developers to gain tax breaks, a USA Today story misses LEED’s benefits, as well as advances in performance tracking.
by Nadav Malin
I took a call from Tom Frank, a reporter at USA Today last week, and spent over an hour on the phone with him explaining the proposed LEED v4 rating system and what it’s trying to achieve. I wish I had saved my breath, because the story that came out today used almost nothing from our conversation, and instead devotes itself to attacking LEED based not on the future, but on ancient (2002–2008) history.