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BITuser

Possible confusion over name

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Andrea Lemon
Design Director
BuildingGreen, Inc.
LEEDuser Premium Member
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Hi,

I imagine you've already considered this, but I wanted to mention it before you cross the point of no return...

The name "BIT Building" has the potential to be misunderstood out of context because it sounds like it has something to do with Bitcoin.  I don't think this is a huge problem, but you may want to evaluate the risk of brand confusion, especially if you are hoping to make BIT Building Certification a household name the way LEED is.

Just something to consider -- sorry if I'm throwing a wrench in the works!

Andrea

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Shane Totten
Program Director, Research + Incubation
Southface
LEEDuser Premium Member
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Thu, 06/07/2018 - 19:40

Hi, Andrea. Thanks for bringing that to our attention. It could certainly give some audiences a moment’s pause, but I don’t think it’s going to be an issue sufficient enough to change directions. It’s a great reminder to make sure our communications and branding are strong enough to differentiate us from online currency! M. Shane Totten, AIA, LEED AP BD+C Director, Research + Incubation office: 404.604.3588 From: A

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