LEED plaque analogous to college diploma

If an owner/design team is making the claim that they are building to "LEED certifiable", we must take them at their word that they are doing the modeling, commissioning, and specifying associated with a highly energy efficient building with good IAQ. So the only premium for LEED would be documentation and fees. But if you want to know (much less tell the story to others) that you have a LEED "certifiable" building, you'd need documentation in any case, and LEED online provides a more efficient means of doing so with its templates rather than creating them from scratch. So, effectively, no premium there either. So the only premium is for the GBCI fees themselves. And for anyone who says that "you're just paying for a plaque," I counter that that's like saying the only reason you spend $100,000+ for college is to get a diploma. Clearly, one is paying for the process, not the plaque. But if you're going to successfully complete the process, why not have a plaque that lets everyone know? To conclude, it's fine not to go through the LEED certification process for every high performance green building, but it's disingenuous to say a building is "LEED certifiable" unless you've actually submitted it for certification.