Hi all,
We are taking a deep look at green accreditations within our firm. Gone are the days when we could say: "our staff is XX% LEED APs!" as a metric of firm progress. Here are a few questions we are asking ourselves, and I'm wondering how you approach this in your firms:
- How does your firm "recognize" accreditations: are they a prerequisite for promotion, a "plus" in annual/salary reviews, prerequisite to join certain internal efforts, etc.?
- How does your firm support accreditations: study materials, cost of exams, time for exams/studying, continuing education, renewal fees, etc.?
- If you are a firm that has done #1 and #2 for LEED AP, what other accreditations are now considered "equivalent"? Are there "tiers" of accreditation with different levels of support (e.g. CPHC is a heavier lift than LEED AP in terms of time and cost, while Fitwel is a lighter lift)
- Do you have a short and long term strategy for accreditations? Do you prefer to have a wide diversity of accreditations, so that you can be nimble and offer services, support, and knowledge in lots of certifications; or do you focus on one accreditation at a time to build up a "niche" and deep expertise?
- How critical is it that architects/designers in your firm have accreditations that are directly applied (e.g. a LEED AP BD+C is actively working on BD+C project types)? Do project types align with other firm marketing strategies (i.e. you want to build up new work in green commercial TIs, therefore you encourage staff to earn LEED ID+C, WELL, and Fitwel accreditations?)
I feel like this topic has been discussed on the forum before, but I could not find it with a search; apologies if I'm repeating a conversation.
Thanks as always for your insights,
Myer