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Make sure your survey is set up to capture a wide range of responses for each question. For example, present answers on a 7-point scale ranging from “very satisified” (+3) to “very dissatisfied” (-3) with a neutral (0) midpoint.

Make sure your survey is set up to capture a wide range of responses for each question. For example, present answers on a 7-point scale ranging from “very satisified” (+3) to “very dissatisfied” (-3) with a neutral (0) midpoint. You can adjust the scale increments to fit your needs; using a 7-point scale is not a credit requirement.

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