Date
Inquiry

DESCRIPTION Proposed achievement of this credit involves production of a fifteen minute video overview of the resort\'s LEED and green features. INTENT Previous rulings have indicated a minimum of two of the following solutions were required to achieve a point for public education within the Innovation and Design category: - Comprehensive signage program - Development of a manual, guideline, or case study - Educational outreach program or guided tour It is the intent of this CIR to seek a ruling that would permit the use of digital media (i.e., video) to serve, as an alternate path to all of the above. REQUIREMENTS Utilize digital media to expand upon the delivery of public education through: - Providing context to the LEED plaque (to be located in the lobby) by playing back the video on a flat screen adjacent to the plaque. This will provide expansive meaning to a plaque that will be viewed by thousands of people each year - including many who are not familiar with USGBC or LEED. Additionally, this would also reduce the traditional use of lobby paper products to tell the green story. Such paper products can sometimes go underutilized and/or are quickly discarded. - Educating visitors on the LEED and non-LEED green attributes of the resort by the daily and multiple playbacks (minimum 4 times each day) of the video on the resort\'s dedicated in-room television channel. This would achieve USGBC\'s goal of educating visitors to the project. - Educating new employees by playback of the video as part of their initial training and orientation. This would achieve USGBC\'s goal of educating employees. - Reaching a larger audience beyond those traveling to the resort by featuring the video on the resort\'s website and the corporation\'s environmental initiatives website. In essence the video provides a virtual, as opposed to physical guided tour, of the project without expanding facilities unnecessarily in order to conduct tours of the back of house physical plant. This would complement USGBC\'s goal of sharing the successes of this project with others who may not have the opportunity to visit the project. SUBMITTALS LEED Design Application Milestone: - Proposed location of lobby LEED plaque and adjacent flat screen - Story treatment/synopsis LEED Construction Application Milestone submittals would include: - Shooting script - Shooting schedule - Schedule of daily playback on the in-room resort channel - Web address/proposed design for the resort and environmental affairs websites that would host the video.

Ruling

The proposed innovation credit is based on using digital media, in the form of a video, which will provide information about the green features of the building. While commendable, this approach alone does not substantiate a comprehensive green education program to warrant achievement of an innovation credit. An additional strategy should be adopted, and must be actively instructional, such as an educational outreach program or guided tour, or a comprehensive signage program built into the building\'s respective spaces. Please refer to the established requirements for this as noted in the LEED-NC v2.1 CIR ruling dated 09/24/2001. Applicable Internationally.

Internationally Applicable
On
Campus Applicable
Off
Credits