The 2018 ENR Green Building Survey is due March 16th. I'm sure you all know the metric they use to evaluate your ranking is solely the revenue from projects pursuing a green building certification in the previous calendar year. Personally, I think this totally bogus. How "green" a contractor is may correlate with how much revenue they have from sustainability projects relative to their peers, but not necessarily.
When I was a part of the Sustainable Design Leaders group, one of the things they did was work with the creators of these types of surveys to help them understand the types of questions they should be asking, and how firms should be evaluated. It's for reasons like this that in the 2017 Architect Top 50 Sustainable Design Firms, ZeroEnergy Design (which none of you have probably worked with and most haven't heard of), was able to secure the number 2 spot on the list directly ahead of powerhouses Perkins+Will and SOM.
I would like to propose that in advance of the 2019, we work together to identify the metrics from which we can really identify the top sustainable contractors. (Do we have to keep "green" contractors?). Some ideas might include adding a weighting to the percentage of your staff that have sustainability certifications, whether your firm has a corporate sustainability statement, do you engage in sustainability reporting, etc.
Do we want the industry to progress? This is one guaranteed way to get the attention of our firm leadership. Change these metrics to be something we have control over? We have to make an effort to be more competitive on a list where we are ranked against our peers for an issue that our clients and partners really value? I guarantee people will start looking at it differently and investing more time thinking about it from a strategic perspective.
I would say this could be a topic for our proposed SCL gathering at Greenbuild 2018, but if we wait until then we would need to be looking at ENR Top 100 2020 for anything to shift. I'm open to thoughts and suggestions!