Gimmick-ish

This just feels like another gimmick. Oooohhh, flashy lights, look over here. I'm really not impressed with it. What was the target market for this? It's got to be a small percentage of the certified population. The price point seems to be targeted to an elite few. Most of the information will be updated annually, some will hopefully be done monthly. Other than energy and water the points don't seem to mean much. What is the value provided over having the building recertified via EBOM every 3-5 years? This is far from a disruptive technology. I doubt anyone will think much of this dynamic plaque in a few years. How many staff hours have been spent on this? How about some energy information on LEED projects that the v2009 requirement was suppose to be so transformative. Not cherry picking a couple hundred projects, but all of them. Let's show that LEED has value before we issue more gold stars for buildings. ps. At least have the plaque turn off when the room goes dark. It's just wasting energy half the time when the space is empty. Make an effort to not contribute to the problem.