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EBOM-2009 SSc4:Alternative Commuting Transportation

Combining Occupant Comfort and Alt. Commuting Transportation

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Jonathon Bates
Director, Williams Building Operations
University of Utah
LEEDuser Basic Member
0 thumbs up

We are considering combining the occupant comfort survey and the alternative commuting transportation survey into one survey. We do fear that the survey will be rather lengthy and thus producing a less than desirable response rate. Is this wise?

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Dan Ackerstein
Principal
Ackerstein Sustainability, LLC
LEEDuser Expert
545 thumbs up

Tue, 05/15/2012 - 16:29

Your concern is spot-on Jonathon. The longer a survey is, the more likely it is that you will depress response rates. That being said, survey length isn't the only factor here - thinking about your audience and their predisposition in terms of surveys is important. Some occupant populations are more enthusiastic about giving feedback to management than others, so if yours is among those a longer survey may not be too problematic. Also you can consider compensating for the longer survey with incentives for completion - raffle entries, giveaways, etc.... can often be motivating. Yesterday my wife received a 12-page survey in the mail unsolicited, but they enclosed a real live $10 bill! She completed the survey purely out of guilt! Dan

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