From the various challenges we have in the industry, I am very impressed someone took the task of strategically changing Green Globes.

Clearly a case for marketing segmentation. There are topics that GG can address such as social change, business transparency, anti-corruption and education. There are markets that GG can address such as transportation, telecom, urban development. Bold statements that GG can pursue and audacious goals that GG can set to the design and construction industry, that don't need to imitate what LEED has been doing for 20 years.